- Why invest in this event?
- Why is it important?
- What is the reason for its execution?
- Why does it deserve time and resources?
WHAT DOES EVENT ROI MEAN?
The ROI (return on investment) of an event can be measured in different ways. Sometimes, it can be calculated using a clear financial formula that reflects the success of the event.
Other times, you can use various metrics that demonstrate progress towards your specific goal. It’s important to mention that we sometimes refer to this as “return on commitment” or ROE.
Clearly defining your goal is the crucial first step (and one that is often overlooked). This goal should guide all other decisions and set the KPIs of the event. Then, once you’ve identified the right goal, you just need the right approach to achieve it.
NEED HELP ACHIEVING EVENT ROI?
Achieving big goals isn’t always easy, and where would the fun be in that?
Sometimes you need a partner to help you design the right game plan. That’s where our Event Design Studio comes in!
We offer innovative solutions in: